SOMEBODY HAS EXCELLENT TASTE.

C.R.M.
We Can’t Sync
Your pain.
Our listening pleasure.
ERP 100 FM ID → We Can’t Sync
MORE ON ERP 100 FM ↗Read the lyrics ♫
Ooh, baby, it's your record again...
We have three of you.
I updated your phone at nine-oh-two,
Put a plus and a one, just the way you do,
Then I look at you again and it's gone, gone, gone...
Nine-oh-three. You overwrote me.
We are the system of record.
You are a system of... opinion.
You say "Incorporated." We say "Inc."
Our customer is one. You made three.
Every night I send you all my love...
In batches of two hundred.
And every morning you send it back...
Error. Required field missing.
We can't sync (whoa-oh),
I say "Unit," you say "Suite" (so sweet),
You've got Jack, but I've got Jake,
Baby, we got Jacked...
'Cause we can't cor-re-late,
No, we can't sync!
Can't. Sync.
Yo, I made a lead, you made a customer,
Same guy, two names, now the sales team's flustered,
Then you dropped the zero off his zip code, though,
Now my guy in New Jersey lives in nowhere, yo.
We can't sync (whoa-oh),
I say "Unit," you say "Suite" (so sweet),
You've got Jack, but I've got Jake,
Baby, we got Jacked...
'Cause we can't cor-re-late,
No, we can't sync!
Can't. Sync.
Maybe it's not me...
Maybe it's not you.
Maybe it's the mapping...
Who did the mapping?
It was the admin.
It was you (whoa-oh),
You mapped "Unit" into "Suite" (so sweet),
You took our Jack and you made him Jake,
Baby, you got us Jacked, now we can't cor-re-late,
Yeah, it was you!
It. Was. You.
...Are you done?
Boys, boys, boys, get back on your stools,
I built the mapping, so I make the rules.
You want one truth? You come through me:
One customer, one record, one external ID.
Jack, meet Jake. Jake, you're Jack.
Unit, Suite, I put it all back.
Three of you, four of you, I don't care,
By the end of this song there's just one of you there.
We can't sync (oh yes you can!),
I say "Unit," you say "Suite" (I fixed the street!),
You've got Jack, but I've got Jake (same guy, baby!),
Baby, we got Jacked...
'Cause you never asked me!
No, we can't...
Yes, you can!
WE CAN SYNC!
Merged.
...We have one of you.